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Job Locations US-Remote
ID 2024-4202
Position Overview:  HealthEdge is seeking a dynamic Marketing Manager in Product Marketing to join its growing marketing team. This person would work cross-functionally to support, position, and market the company’s GuidingCare® product. Reporting to the Directorof CareProduct Marketing (GuidingCare and Wellframe), this individual would develop and execute marketing plans, initiatives, campaigns, communications, quantitative and qualitative assets, and messaging. Additionally, they would contribute to organizational awareness of the market and competitive landscape. This role also provides ongoing marketing support for the competitiveness of existing products. The ideal candidate has experience in the healthcare IT and/or enterprise software industries, possesses strong market analysis and execution skills, and is a strong cross-functional team leader who enjoys driving change in a fast-paced, thriving environment.    The Product:  With GuidingCare, our integrated solution suite empowers payers, providers, members, and other stakeholders to collaborate more effectively. When care teams are empowered with next-generation care management solutions, they can improve coordination and communication, increase member engagement, and ultimately help patients better manage their chronic and complex conditions. The GuidingCare solution suite delivers these results, providing to health plans mission-critical workflow solutions that drive superior care and financial outcomes in a value-based, member- and patient- centric ecosystem.     The complete suite of solutions from HealthEdge delivers a digital foundation for payers specifically designed to fuel a digital transformation, reduce costs, and improve both clinical outcomes and the member experience.    Your Impact:  - Develops and executes annual product marketing plans, programs, and tactics aligned with business goals.  - Collaboratesclosely with Sales, Account Management, Business Development Representatives, and Demand Generation to build strategic campaigns and content for opportunity creation and engagement throughout the sales process and all buyer stages.  - Buildsmarket knowledge and conducts primary and secondary research to capture insight into market trends, market segmentation, competitive landscape, customer needs, and end-user behaviors.  - Synthesizes competitive findings and insightsby leveraging internal stakeholder knowledge, competitive intelligence tools and industry analysts to maintain and distributeup-to-date competitive information for all HealthEdge products.  - CreatesGuidingCare sales enablement assets for competitive purposes, such as battle cards,forinternal stakeholders.  - Develops a deep understanding of buyers to inform, create, and maintain target personas that cover buyer needs and the purchasing decision process.  - Helps create and continuously refine messaging and positioning for theGuidingCare solution suite in the payer and adjacent markets.  - Collaborates directly with the Product Management team to distill key functionality and benefits into core product messages.  - Leverages messaging and positioning to inform, contribute to, and develop collateral, web content, public relations pitches, blog posts, campaign content, customer case studies, and other thought leadership content.  - Participates in product launches by collaborating with Product Management and organizational leadership on strategy, positioning, packaging, and sales enablement; ensures launches are integrated with demand generation campaigns.  - Develops customer references, testimonials, and case studies for external and internal use.  - Leverages the collective outputs of various marketing activities to support sales and accelerate pipeline velocity by developing and maintaining multiple sales enablement materials, including collateral and presentations, competitive battle cards, persona profiles, training sessions, and other prioritized enablement programs as identified. - Estimates, leads, develops, and directs the work of cross-marketing and GuidingCarecontributors, team leaders, and supervisors. Responsible for directing and trackingGuidingCare Product Marketing results and resources against goals.   - Establishes new processes and procedures that promote clear communication, transparency, and efficiency.      What you will do:  - 5-6+ years of relevant work experience in fields such as technical marketing, technical pre-sales, training, or product marketing/management in a healthcare technology/product environment, ideally for the payer market segment  - 2-3+ years demonstratedtrack record in crafting positioning and marketing content  - Exercises judgment to plan and accomplish individual and team goals    - Comfortable with ambiguity and making decisions about complex issues   - Ability to navigate a high-growth, collaborative culture with a high degree of adaptability  - Demonstrated ability in launching and growing innovative technology products  - Strong writing, communication, presentation development, and story-telling/delivery skills  - Business mindset with proactive approach toidentifying and executing on marketing opportunities to enable sales growth  - Exceptional team player with the ability to lead through influence and drive high-impact outcomes with Product Management, Sales, Finance, and Operations  - Strong organizational and project management skills with a bias for action and results  - A Bachelor’s degree in marketing, business, technology, or a relevant field of studies OR relevant industry experience in marketing of technical products  - Masters degree in business is preferred but not required  HealthEdge commits to building an environment and culture that supports the diverse representation of our teams. We aspire to have an inclusive workplace. We aspire to be a place where all employees have the opportunity to belong, make an impact and deliver excellent software and services to our customers.  Geographic Responsibility: While HealthEdgeis located in Burlington, MA you may live anywhere in the US  Type of Employment: Full-time, permanent  Work Environment: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:   - The employee is occasionally required to move around the office. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.  - Work across multiple time zones in a hybrid or remote work environment.  - Long periods of time sitting and/or standing in front of a computer using video technology.  - May require travel dependent on company needs.  The above statements are intended to describe the general nature and level of the job being performed by the individual(s) assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. HealthEdge reserves the right to modify, add, or remove duties and to assign other duties as necessary. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position in compliance with the Americans with Disabilities Act of 1990. Candidates may be required to go through a pre-employment criminal background check.  HealthEdge is an equal opportunity employer. We are committed to workforce diversity and actively encourage all qualified persons to seek employment with us, including, but not limited to, racial and ethnic minorities, women, veterans and persons with disabilities.     #LI-Remote     
Category
Marketing
Job Locations US-Remote
ID 2024-4190
Position Overview:  HealthEdge is seeking a dynamic Marketing Manager in Product Marketing to join its growing marketing team. This person would work cross-functionally to support, position, and market the company’s HealthRules Payer and Provider Data Management (PDM) products. Reporting to the Senior Manager of Core Product Marketing (HealthRules Payer and HealthEdge Source), this individual would develop and execute marketing plans, initiatives, campaigns, communications, quantitative and qualitative assets, and messaging. Additionally, they would contribute to organizational awareness of the market and competitive landscape. Also, this role provides ongoing marketing support for the competitiveness of existing products. The ideal candidate has experience in the healthcare IT and/or enterprise software industries, possesses strong market analysis and execution skills, and is a strong cross-functional team leader who enjoys driving change in a fast-paced, thriving environment.    About Commercial Excellence:  The HealthEdge Commercial Excellence function includes Sales, Customer Success, and Marketing.  These three organizations, combined as the Commercial Excellence function, are responsible for meeting the business’s annual and long-term financial objectives, ensuring ongoing customer satisfaction, and increasing HealthEdge brand awareness and market visibility.        Your Impact:  - Develops and executes annual product marketing plans, programs, and tactics aligned with business goals.  - Work closely with Sales, Account Management, Business Development Representatives, and Demand Generation to build campaigns and content for opportunity creation and engagement throughout the sales process and all buyer stages.  - Buildsmarket knowledge and conducts primary and secondary research to capture insight into market trends, market segmentation, competitive landscape, customer needs, and end-user behaviors.  - Contributes tocompetitive intelligence findings and insights. Synthesizes information intobattle cards designed to inform key stakeholders.  - Develops a deep understanding of buyers to inform, create, and maintain target personas that cover buyer needs and the purchasing decision process.  - Helps create and continuously refine messaging and positioning for theHealthRules Payer and Provider Data Management solutions in the payer and adjacent markets.  - Collaborates directly with the product management team to distill key functionality and benefits into core product messages.  - Leverages messaging to inform, contribute to, and develop collateral, web content, public relations pitches, blog posts, campaign content, customer case studies, and other thought leadership content.  - Participates in product launches by collaborating with product management and organizational leadership on strategy, positioning, pricing, packaging, and sales enablement; ensures launches are integrated with demand generation campaigns.  - Develops customer references, testimonials, and case studies for external and internal use.  - Leverages the collective outputs of various marketing activities to support sales and accelerate pipeline velocity by developing and maintaining multiple sales enablement materials, including collateral and presentations, competitive battle cards, persona profiles, training sessions, and other prioritized enablement programs as identified.  - Estimates, leads, develops, and directs the work of cross-marketing and product team leaders and supervisors.   - Responsible for directing and trackingHealthEdgeproductresults and resources against goals.   - Establishes new processes and procedures that promote clear communication, transparency, and efficiency.      What you bring:  - 5-6+ years of relevant work experience in fields such as technical marketing, technical pre-sales, training, or product marketing/management in a healthcare technology/product environment, ideally for the payer market segment  - 1-2+ years demonstratedtrack record in crafting positioning and marketing content  - Exercises judgment to plan and accomplish individual and team goals.    - Comfortable making decisions about complex issues. May escalate more complex issues to senior management to ensure alignment on approach.  - Ability to navigate a high-growth, collaborative culture with a high degree of adaptability  - A Bachelor’s degree in marketing, business, technology, or a relevant field of studies such as computer science OR relevant industry experience in marketing of technical products  - Masters degree in businessis preferred  - Demonstrated ability in launching and growing innovative technology products  - Strong writing, communication, presentation development, and story-telling/delivery skills  - Exceptional team player with the ability to lead through influence and drive high-impact outcomes with product management, sales, finance, and operations  - Strong organizational and project management skills with a bias for action  HealthEdge commits to building an environment and culture that supports the diverse representation of our teams. We aspire to have an inclusive workplace. We aspire to be a place where all employees have the opportunity to belong, make an impact and deliver excellent software and services to our customers.  Geographic Responsibility: While HealthEdgeis located in Burlington, MA you may live anywhere in the US  Type of Employment: Full-time, permanent  Work Environment: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:   - The employee is occasionally required to move around the office. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.  - Work across multiple time zones in a hybrid or remote work environment.  - Long periods of time sitting and/or standing in front of a computer using video technology.  - May require travel dependent on company needs.  The above statements are intended to describe the general nature and level of the job being performed by the individual(s) assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. HealthEdge reserves the right to modify, add, or remove duties and to assign other duties as necessary. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position in compliance with the Americans with Disabilities Act of 1990. Candidates may be required to go through a pre-employment criminal background check.  HealthEdge is an equal opportunity employer. We are committed to workforce diversity and actively encourage all qualified persons to seek employment with us, including, but not limited to, racial and ethnic minorities, women, veterans and persons with disabilities.     #LI-Remote
Category
Marketing
Job Locations US-Remote
ID 2024-4188
Position Overview:    HealthEdge is seeking a dynamic Senior Manager,Product Marketing Professional Services, to join its growing marketing team and work cross-functionally to support, position, and market its Professional Services. The Senior Manager,Product Marketing will be responsible for defining annual product marketing plans, leading go-to-market efforts, defining and communicating product messages and value propositions, leading go-to-market efforts, and spearheading sales enablement efforts for the company’s Professional Services. In addition, this person will lead Healthedge Channel Marketing. The ideal candidate has deep experience in the healthcare payer IT segment, services-specific experience, strong market analysis and execution skills, and is a strong cross-functional leader who enjoys driving change in a fast-paced, thriving environment.    About Commercial Excellence:  The HealthEdge Commercial Excellence function includes Sales, Customer Success, and Marketing.  These three organizations, combined as the Commercial Excellence function, are responsible for meeting the business’s annual and long-term financial objectives, ensuring ongoing customer satisfaction, and increasing HealthEdge brand awareness and market visibility.        Your Impact:  - Develop and execute annual product marketing plans, programs, and tactics aligned with business goals.  - Work closely with Sales, Customer Success, Professional Services leadership, and Demand Generation to build campaigns and content for opportunity creation and engagement throughout the sales process and all buyer stages.  - Conduct primary and secondary research to capture insight into market trends, market segmentation, competitive landscape, customer needs, and end-user behaviors.  - Contribute competitive intelligence findings and insights to regular reports and battle cards designed to inform key stakeholders.  - Develop a deep understanding of buyers to inform, create, and maintain target personas that cover buyer needs and the purchasing decision process.  - Help create and continuously refine messaging and positioning for HealthEdge’sProfessional Services in the payer and adjacent markets  - Collaborate directly with the product management team to distill key functionality and benefits into core product messages.  - Leverage messaging to inform, contribute to, and develop collateral, web content, public relations pitches, blog posts, campaign content, customer case studies, Voice of the Market surveys, and other thought leadership content.  - Participate in new service offering launches by collaborating with professional services leadership and organizational leadership on strategy, positioning, pricing, packaging, and sales enablement; ensure launches are integrated with demand generation campaigns.  - Develop customer references, testimonials, and case studies for external and internal use.  - Leverage the collective outputs of various marketing activities to support sales and accelerate pipeline velocity by developing and maintaining multiple sales enablement materials, including battle cards, collateral and presentations, competitive battle cards, persona profiles, training sessions, and other prioritized enablement programs as identified.  - Lead Channel Marketing efforts. Serve as a liaison with HealthEdge channel partners and their marketing teams.  - Develop strategy and executeHealthEdge Leadership Forum Annual Sponsorships, co-branding materials, joint case studies, and ensure the Partners page of the HealthEdge website is up-to-date.        What you bring:  - 6-7+ years of relevant work experience in fields such as professional servicesoperations, professional services delivery, technical marketing, consulting, training, or product marketing in a healthcare technology environment, ideally for the payer market segment  - 3+ years in Professional Services, Product Marketing, or Channel Marketing with experience in B2B for a SaaS company,demonstratedtrack record in crafting positioning and marketing content  - Ability to navigate a high-growth, collaborative culture with a high degree of adaptability  - A Bachelor’s degree in marketing, business, technology, or a relevant field of studies such as computer science OR relevant industry experience in marketing of technical products  - BA/BS degree or equivalent experience, Marketing MBA preferred but not required  - Master communicator who can distill complex, technical ideas into compelling messaging and collateral   - Demonstrated ability in launching and growing innovative technology products  - Strong writing, communication, presentation development, and story-telling/delivery skills  - Exceptional team player with the ability to lead through influence and drive high-impact outcomes with product management, sales, finance, and operations  - Strong organizational and project management skills with a bias for action  - Proficiency in utilizing processes, Go-To-Market (GTM) templates, and project management tools to facilitate effective launches    Geographic Responsibility: While this role is based out of our office in Burlington, MA, you may live anywhere in the U.S.  Type of Employment: Full-time, permanent  Travel %: <10% Travel required  FLSA Classification (USA Only): Full-time, Exempt  Work Environment: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:   - The employee is occasionally required to move around the office. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.  - Work across multiple time zones in a hybrid or remote work environment.  - Long periods of time sitting and/or standing in front of a computer using video technology.  - May require travel dependent on company needs.  The above statements are intended to describe the general nature and level of the job being performed by the individual(s) assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. HealthEdge reserves the right to modify, add, or remove duties and to assign other duties as necessary. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position in compliance with the Americans with Disabilities Act of 1990.  Candidates may be required to go through a pre-employment criminal background check.     HealthEdge is an equal opportunity employer. We are committed to workforce diversity and actively encourage all qualified persons to seek employment with us, including, but not limited to, racial and ethnic minorities, women, veterans and persons with disabilities.    #LI-Remote 
Category
Marketing
Job Locations US-Remote
ID 2024-4094
Position Overview:    We're on the hunt for a Demand Generation Specialist to join our growing team. This role will focus on developing and executing comprehensive demand generation campaigns that drive brand awareness, lead generation, and revenue growth. As part of your responsibilities, you'llbe in charge of improving conversion rates and increasing engagement with our target market. This means you'll have to think creatively and strategically, always keeping our customers at the heart of what you do. The ideal candidate will have a strong understanding of healthcare industry trends, as well as experience in B2B marketing and lead generation.    Your Impact:  - Develop and implement demand generation strategies to increase brand awareness, drive website traffic, and generate leads  - Collaborate with cross-functional teams to create targeted campaigns that resonate with our target audience  - Utilize various channels such as email marketing, social media, SEO/SEM, events, and content marketing to reach potential customers  - Monitor and analyze campaign performance, making data-driven decisions to optimizeROI  - Manage the lead nurturing process by developing email workflows and tracking lead progression through the sales funnel  - Stay up-to-date on industry trends and competitor activities to identify new opportunities for growth  - Work closely with sales and customer success teams to ensure alignment on goals and strategies  - Continuously test and improve campaign tactics to drive greater results    What you bring:  - Bachelor's degree in Marketing, Business or related field preferred   - Minimum of 3 years of experience in B2B marketing or demand generation   - Experience in the healthcare industry highly preferred   - Proven track record of executing successful marketing campaigns   - Strong analytical skills with the ability to interpret data and make data-driven decisions   - Excellent communication skills with the ability to collaborate effectively with cross-functional teams   - Proficient in using marketing automation tools such as Marketo, HubSpot, or Eloqua   - Familiarity with CRM software (Salesforce preferred)   - Self-motivated with the ability to work independently in a fast-paced environment    Bonus points:  - Experience in designing or building captivating emails  - Experience with any additional marketing technology platforms  - Experience with Generative AI and/or Large Language Models    HealthEdge commits to building an environment and culture that supports the diverse representation of our teams. We aspire to have an inclusive workplace. We aspire to be a place where all employees have the opportunity to belong, make an impact and deliver excellent software and services to our customers.      Geographic Responsibility:   Type of Employment:Full-time, permanent  Travel%:0  FLSA Classification (USA Only):Exempt  Budget/Revenue Responsibility:   Work Environment: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:   - The employee is occasionally required to move around the office. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.   - Work across multiple time zones in a hybrid or remote work environment.  - Long periods of time sitting and/or standing in front of a computer using video technology.  - May require travel dependent on company needs.    The above statements are intended to describe the general nature and level of the job being performed by the individual(s) assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. HealthEdge reserves the right to modify, add, or remove duties and to assign other duties as necessary. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position in compliance with the Americans with Disabilities Act of 1990.  Candidates may be required to go through a pre-employment criminal background check.    HealthEdge is an equal opportunity employer. We are committed to workforce diversity and actively encourage all qualified persons to seek employment with us, including, but not limited to, racial and ethnic minorities, women, veterans and persons with disabilities.  #LI-Remote 
Category
Marketing
Job Locations US-Remote | US-Remote
ID 2023-3735
Overview: At HealthEdge, we have a unique opportunity to help revolutionize the health care payer/provider industry. As a member of our executive leadership team, you will take the lead to ensure HealthEdge achieves our vision by leveraging technology that rapidly evolves to meet changing customer expectations. Your entrepreneurial and systems approach will equip HealthEdge to scale our tech solutions effectively. You are an executive, a cross functional leader, a product and tech strategist with a strong engineering background. You understand broad technology trends, are able to align innovation with business goals and help HealthEdge solidify its competitive advantage through technology. You will bring respected technical credibility and lead decisively while also empowering your team members with the right degree of autonomy to solve problems with their specialized skills. You will help teams build momentum around proposed solutions and directions. As a technology leader, you demonstrate the ability to think strategically, drive results, build a high-performing team and inspire the business to achieve and exceed its goals.   The Product: With HealthRules Payer, our integrated solutions suite includes the industry's leading, digital, next-generation claims administration processing system, business intelligence, integration capabilities, a unique to industry configuration and promotion application, and home and host processing support available on both public and private clouds. The fact is, a Core Administrative Processing System (CAPS) needs to do much, more more than just core administrative processing. That’s why HealthRules Payer has been ranked number one its class among CAP Solutions. Besides delivering 90%-97% first-pass auto-adjudication rates and 99%+ accuracy, it enables our customers to react swiftly to the latest regulatory shifts and competitive pressures. It opens the door to new value-based reimbursement models, benefits plans and provider contracts. The complete suite of solutions from HealthEdge delivers a digital foundation for payers specifically designed to fuel a digital transformation, reduce costs, and improve both clinical outcomes and the member experience.   What you will do: - Establish the product and technology vision and influence all aspects of the company’s technology development - Develop the long-term strategy for the technology platform and translate that into an achievable road map - Champion a cloud first mindset across the enterprise and lead the transition of the product to a multi-tenant public cloud centric SaaS. - Deliver world-class technology solutions through a team of >300 team members spread across HealthEdge’s US and India offices. - Collaborate closely with General Manager and CPO for ongoing strategic development initiatives - Work in a consultative fashion with other department heads, such as Professional Services, Customer Success, Support, Sales & Marketing, as an advisor of technologies that may improve their efficiency and effectiveness - Design department wide processes and procedures to optimize the use of resources and meet the company’s goals and initiatives - Shape and drive creative solutions while keeping up to date on technology trends - Ensure that technological resources meet the company’s short- and long-term needs - Advocate for and communicate HealthEdge’s technology capabilities, internally and externally, to the leadership team, Board of Directors, and partners - Attract and retain top-tier talent while leading and managing an engaged engineering and IT team - Create a clear plan for talent development in the technical career fields What you bring: - Undergraduate degree in Computer Science or related field with at least 15 years’ experience in software/product development. Advanced degree is a plus. - A minimum of 8-10 years management and strategic experience. - Healthcare industry experience in a technology or product development capacity required - Track record of delivering market-leading technology solutions in an enterprise healthcare setting. - Ability to actively communicate, inspire and motivate all levels of staff - Ability to think and act strategically and proactively - Strong writing and presentation skills   HealthEdge commits to building an environment and culture that supports the diverse representation of our teams. We aspire to have an inclusive workplace. We aspire to be a place where all employees have the opportunity to belong, make an impact and deliver excellent software and services to our customers.    Geographic Responsibility: HealthEdge is located in Burlington, MA and this will preferably be a hybrid role  Type of Employment: Full-time, permanent  FLSA Classification (USA Only): Exempt  Work Environment: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:   - The employee is occasionally required to move around the office. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.  - Work across multiple time zones in a hybrid or remote work environment.  - Long periods of time sitting and/or standing in front of a computer using video technology.  - May require travel dependent on company needs.    The above statements are intended to describe the general nature and level of the job being performed by the individual(s) assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. HealthEdge reserves the right to modify, add, or remove duties and to assign other duties as necessary. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position in compliance with the Americans with Disabilities Act of 1990.  Candidates may be required to go through a pre-employment criminal background check.    HealthEdge is an equal opportunity employer. We are committed to workforce diversity and actively encourage all qualified persons to seek employment with us, including, but not limited to, racial and ethnic minorities, women, veterans and persons with disabilities.     #LI-Hybrid 
Category
Engineering