Position Overview: 

HealthEdge is seeking a dynamic Marketing Manager in Product Marketing to join its growing marketing team. This person would work cross-functionally to support, position, and market the company’s GuidingCare® product. Reporting to the Director of Care Product Marketing (GuidingCare and Wellframe), this individual would develop and execute marketing plans, initiatives, campaigns, communications, quantitative and qualitative assets, and messaging. Additionally, they would contribute to organizational awareness of the market and competitive landscape. This role also provides ongoing marketing support for the competitiveness of existing products. The ideal candidate has experience in the healthcare IT and/or enterprise software industries, possesses strong market analysis and execution skills, and is a strong cross-functional team leader who enjoys driving change in a fast-paced, thriving environment. 

The Product: 

With GuidingCare, our integrated solution suite empowers payers, providers, members, and other stakeholders to collaborate more effectively. When care teams are empowered with next-generation care management solutions, they can improve coordination and communication, increase member engagement, and ultimately help patients better manage their chronic and complex conditions. The GuidingCare solution suite delivers these results, providing to health plans mission-critical workflow solutions that drive superior care and financial outcomes in a value-based, member- and patient- centric ecosystem. 

The complete suite of solutions from HealthEdge delivers a digital foundation for payers specifically designed to fuel a digital transformation, reduce costs, and improve both clinical outcomes and the member experience. 

Your Impact: 

• Develops and executes annual product marketing plans, programs, and tactics aligned with business goals. 
• Collaborates closely with Sales, Account Management, Business Development Representatives, and Demand Generation to build strategic campaigns and content for opportunity creation and engagement throughout the sales process and all buyer stages. 
• Builds market knowledge and conducts primary and secondary research to capture insight into market trends, market segmentation, competitive landscape, customer needs, and end-user behaviors. 
• Synthesizes competitive findings and insights by leveraging internal stakeholder knowledge, competitive intelligence tools and industry analysts to maintain and distribute up-to-date competitive information for all HealthEdge products. 
• Creates GuidingCare sales enablement assets for competitive purposes, such as battle cards, for internal stakeholders. 
• Develops a deep understanding of buyers to inform, create, and maintain target personas that cover buyer needs and the purchasing decision process. 
• Helps create and continuously refine messaging and positioning for the GuidingCare solution suite in the payer and adjacent markets. 
• Collaborates directly with the Product Management team to distill key functionality and benefits into core product messages. 
• Leverages messaging and positioning to inform, contribute to, and develop collateral, web content, public relations pitches, blog posts, campaign content, customer case studies, and other thought leadership content. 
• Participates in product launches by collaborating with Product Management and organizational leadership on strategy, positioning, packaging, and sales enablement; ensures launches are integrated with demand generation campaigns. 
• Develops customer references, testimonials, and case studies for external and internal use. 
• Leverages the collective outputs of various marketing activities to support sales and accelerate pipeline velocity by developing and maintaining multiple sales enablement materials, including collateral and presentations, competitive battle cards, persona profiles, training sessions, and other prioritized enablement programs as identified.
  • Estimates, leads, develops, and directs the work of cross-marketing and GuidingCare contributors, team leaders, and supervisors. Responsible for directing and tracking GuidingCare Product Marketing results and resources against goals.  
  • Establishes new processes and procedures that promote clear communication, transparency, and efficiency.   

What you will do: 

• 5-6+ years of relevant work experience in fields such as technical marketing, technical pre-sales, training, or product marketing/management in a healthcare technology/product environment, ideally for the payer market segment 
• 2-3+ years demonstrated track record in crafting positioning and marketing content 
• Exercises judgment to plan and accomplish individual and team goals   
• Comfortable with ambiguity and making decisions about complex issues  
• Ability to navigate a high-growth, collaborative culture with a high degree of adaptability 
• Demonstrated ability in launching and growing innovative technology products 
• Strong writing, communication, presentation development, and story-telling/delivery skills 
• Business mindset with proactive approach to identifying and executing on marketing opportunities to enable sales growth 
• Exceptional team player with the ability to lead through influence and drive high-impact outcomes with Product Management, Sales, Finance, and Operations 
• Strong organizational and project management skills with a bias for action and results 
• A Bachelor’s degree in marketing, business, technology, or a relevant field of studies OR relevant industry experience in marketing of technical products 
• Masters degree in business is preferred but not required 

HealthEdge commits to building an environment and culture that supports the diverse representation of our teams. We aspire to have an inclusive workplace. We aspire to be a place where all employees have the opportunity to belong, make an impact and deliver excellent software and services to our customers. 

Geographic Responsibility: While HealthEdge is located in Burlington, MA you may live anywhere in the US 
Type of Employment: Full-time, permanent 

Work Environment: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:  

• The employee is occasionally required to move around the office. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus. 
• Work across multiple time zones in a hybrid or remote work environment. 
• Long periods of time sitting and/or standing in front of a computer using video technology. 
• May require travel dependent on company needs. 

The above statements are intended to describe the general nature and level of the job being performed by the individual(s) assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. HealthEdge reserves the right to modify, add, or remove duties and to assign other duties as necessary. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position in compliance with the Americans with Disabilities Act of 1990. Candidates may be required to go through a pre-employment criminal background check. 

HealthEdge is an equal opportunity employer. We are committed to workforce diversity and actively encourage all qualified persons to seek employment with us, including, but not limited to, racial and ethnic minorities, women, veterans and persons with disabilities. 

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